There is a list of business blogging company in http://www.socialtext.net/bizblogs/index.cgi . 
Phil Mooney, historian/archivist for The Coca-Cola Company for the last 30 years has create the blog for the organization . In the Coca-Cola Conversations blog, he share information on a wide variety of topics, ranging from brand history to the value of collectibles. However, the blog only works if there is a two-way dialogue. He has encourage viewer to give comment by using a friendly statment as 'So please share your personal perspectives on the themes presented. I look forward to chatting with you'. This make people feel confortable when viewing the blog and viewer to ask question and will get reply directly from the Phil Mooney. This may increase of customer satisfaction and create a good relationship with consumer as well as viewer.
Nothing is perfect including corporate blogging. It's still has pros and cons as below.
Pros:
- Leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy.
- Be more accessible.
- Create a searchable archive of thoughts and ideas.
- Employees' questions and feedback will be permanently recorded on a blog
- Blogs give the writer an opportunity to answer critics in a controlled forum.
- Compared with conference or printed memos to all staff, blogs are highly cost effective.
- A well written blog can give a human face to an otherwise anonymous corporation.
Cons:
- Need to master a new style of communicating.
- Creates an expectation that you will post regularly.
- Puts the CEO “out there” and writing ability and though process will be scrutinized—at least initially.
- The writing can be difficult unless the CEO loves to write (in which case this becomes a positive)
- The best non-corporate blogs are spontaneous and genuine. Poorly written corporate blogs can look fake -- or perhaps worse, they reveal incompetence on he part of the writer.
- It is difficult for executives to write freely, particularly at listed companies where they are legally required to publish significant information to all investors at the same time.
- There is a risk that an ill-judged comment could be seized upon by the media or disgruntled investors.
3 comments:
i agree that what you had write. corporate blogging have their own pros and cons.
as a consumers view, i think corporate should have their own blog so that the consumers can have better understanding towards the corporate. besides, it can build better relationship between the consumers and the corporate.
Can the corporate blogging increase the sales or profit of the company whose used the corporate blogging?
corporate blogging may and may not increase sales. nowadays people like to make their own decisions.They do not like, nor will they allow anyone to make them feel as if they were manipulated, whether by a sales pitch or an advertisement.
However, Dell CEO, Michael Dell who regularly updated the blog and make people would stay tune in. They've tuned into to his blog for weeks, so a simple mention without a pitch involved doesn't look like a sales pitch, but it's sales sure do go up when blogging to a regular audience
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