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Saturday, July 5, 2008

Review of a local e-commerce site


One of the well known e-commerce site in Malaysia is Airasia.com. It is the first low fare airline in Malaysia which has grown to be one of the most prominent and bright airline company in South East Asia. AirAsia.com offers flight to destinations like within Malaysia, Thailand, Indonesia, Singapore, China, Philippines, Brunei, Cambodia, Laos, Vietnam and Myanmar.

Besides offering offering flights to the above said destinations, users can preorder their food online for the flight to enjoy 20% discount on the actual food price on board. Besides that AirAsia.com also offers other travel services, for example “GoHoliday, GoCar, Gohostel and GoMedic”
On the home page of AirAsia.com, there is an option where consumers can choose for the language that they prefer and destination which they are from. These options reflect the user-friendliness” of AirAisa.com that enables consumers to be able to access AirAsia.com that are part of AirAsia.com’s success.
The search engine for ticketing services provided by AirAsia.com is useful and specific. It has the option of “single or return” flight. It then require user to key in the origin and destination that the user are planning to go. Then user keys in the date that of the departure and arrival of their flight, and choose the numbers of tickets they which to book. The search engine will then scope down to the tickets that are available from the information that users provided.
The success of this e-commerce site needs no explanations as it is the leading low cost fare site in South East Asia and it is recently named the “World’s 50 most innovative company” by Fast Company. The success of AirAsia originates from the success of their e-commerce site that enables them to slash cost and then pioneers them to be at the top of the trade.

3 comments:

Anonymous said...

with MAS breathing down AirAsia's neck, the success of AirAsia's website is truly the difference between both the airlines company. As i found out that the website of AirAsia is certainly easier to use compared to MAS and the points that you pointed out is true. Kudos to you and i agree with the contents of the article you wrote

Vei Soon said...

burn dan.

Vei Soon said...

burn dan why are u not here yet ?